Hacking growth was a great read to understand data driven decisions and how to build a facebook speed system for product iteration

Notes

38) Viral word of mouth marketing is how you sustainably grow and grow rapidly

43) The system - our goal should be to rapidly iterate and improve our iteration speed each week

1. Data analysis
2. Idea generation
3. Experiment priorities
4. Run experiments and review

64) Define your Ah Ha moment - what is it that proves people love our product and word of mouth marketing is taking off:

https://www.youtube.com/watch?v=raIUQP71SBU&t=1s

66) Key Questions for Must-Have Survey:

• How disappointed would you be if this product no longer existed tomorrow?
  • Very disappointed
  • Somewhat disappointed
  • Not disappointed (it really isn’t that useful)
  • N/A - I no longer use it
• Aim for 40%+ to be very disappointed.
• Additional questions:
  • What alternative would you use if this were no longer available?
  • What’s the primary benefit you’ve received from using this?
  • Have you recommended it to anyone?
    • No
    • Yes (Please explain)
  • Who do you think would benefit most from this product?
  • How can we improve it to better fit your needs?
  • Would it be okay if we followed up by email for clarification?

1. Survey your most active users vs. those who have gone dormant:

• Active users often provide more specific feedback due to familiarity with the product.

69) Measure retention - target 98%

• Create a retention-over-time graph. Segment by cohort and track churn rates.